3/23/2023 0 Comments Amazon author centralNow you can go in and add your own reviews to help dress up the page. Previously, you were at the mercy of whoever reviewed the book on Amazon and whatever details the publisher decided to add. Add Reviews to Your Descriptionĭressing up your Amazon book page should be a high priority. (Note: this URL only works if you have a KDP account and are logged in). I would, however, test these just as you would test other keywords because when I’ve used them, some work brilliantly while others do not. If you want to swap out keywords with theme words, you can do this through your Amazon dashboard or ask your publisher to change them if you don’t have access to it.įinally, if you have a KDP account, you can access the keywords Amazon encourages you to add to your book metadata in order to gain visibility for that particular search. I highly recommend using theme words in your book description. Utilizing themes is optional, but you can bet that if Amazon is rolling this out, it’s probably based on hard data. If you’ve written a mystery, you’ll replace three of them. For instance, if you have a romance novel, you’ll replace two of your keyword strings with your theme. If your book is fiction, your keywords will also be your themes. Here’s where your seven keywords come into play. For example, if you have a gay protagonist, one of your themes would be “gay protagonist.” If you have a crime novel in a military setting, a theme might be “military.” So themes are the various aspects of your book’s content. Pay Attention to Amazon ThemesĪccording to Amazon, “themes” were implemented for fiction books because consumers were searching for things like the type of protagonist or where the book was set (beach, city, etc.). Spend your time creating a description that presents your book in the best possible light. Don’t redo the entire review ideally, you should only have to add a word or two to weave the keywords in. Use what feels and reads right don’t overstuff your description just for the sake of inserting keywords. It’s pretty tough to fit these into a general description, but you could consider using them as descriptors for your reviews. For example, “Fantastic buy and among one of the best new romance ebooks!” Always check with your endorser and ask if it’s OK if you need to reword the review slightly. Let’s say you find a series of keywords like this: When it comes to fiction, the rules still apply, but you may have to be creative in using your keywords. You’ll see I use keywords throughout the page-in the header, in the description, and in the bullets: A book description should draw the reader in, but authors tend to get too flowery with these. Here’s a screenshot of this book, How to Sell a Truckload of Books on Amazon. The book description, often overlooked as a means to drive traffic to your page, is also a great place to use keywords. An example of category and keyword selection on Amazon Use Keywords in Your Amazon Book Description You can have entire keyword strings, as you see in the screenshot below, and yes, you should use all seven. Remember not to get stuck on single words. Start thinking about your keywords, because they matter-more than you know. When I asked ten authors to let me take a look at the behind-the-scenes of their Amazon book description, with the caveat that I wouldn’t add terms they didn’t need, none of them had search words listed.Ĭategories are always a given-all my authors had chosen their categories-but search keywords are often ignored. But you also get seven search keywords, and though Amazon says it’s optional, it really shouldn’t be. Today’s guest post is by Penny Sansevieri ( and is adapted from her book How to Sell Books by the Truckload on Amazon.Īmong authors who self-publish using Amazon KDP, most know that they can choose up to two categories for their book.
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